|Benefits of Fresh
It is hard to know what is fresh in the supermarket, but if you stop and think, for a while things become clearer.
It is January you are looking at a packet of British Strawberries, how long do you think they have been in cold storage for? Well strawberries that grow outdoors, stop fruiting by late summer, at the latest so, those strawberries have been in controlled atmosphere storage for 3 months minimum. They are just aching to go rotten.
So have a look around and buy something that is in season, problem is in January not a lot is in season. Root vegetables are a good winter crop, but then they are not Strawberries.
We as a society have become used to eating what we want when we want, and it is very hard to break that habit
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